Research the topic of business intelligence ROI, and you’ll find a huge range of estimates. Some promise a whopping 1300-percent return (!), while others vaguely promise “soft benefits,” which means they have no idea.
We can only speak to the issue based on our experience as a small firm of business intelligence consultants. The cost side is fairly straightforward to calculate, and we’re working on a series of posts on how much everything we do costs. (If you’re interested, sign up for the newsletter (see the box to the right), and we’ll keep you posted.)