As a small business owner, I know the importance of understanding costs before starting projects. For example, you may have the best marketing system since sliced bread, but I’m still not going to spend $15K in one go. The risk is too high.
My clients, on the other hand, are all much larger than my company. They generally range between $50 million and $500 million in revenue. (Although we’ve done a lot of departmental level work for multi-billion dollar companies—and their finance folks.) But even they want to know what a business intelligence project is going to cost before they invest. (Finance executives tend to be risk averse. They hope for a return, but mostly they want to know the size of the hit if it doesn’t work out).